The box office statistics of Marvel Comics is simply amazing, and one would expect that the comic book serving as the source material for these Disney masterpieces to also do some wonders in numbers. Well, this is true. Although putting a definite figure to it is almost impossible, it is obvious that the Marvel Cinematic Universe has been a great influence on the comic books industry. Without mincing words, Marvel has done well to continually transform their premiere characters to meet the present demands of the silver screen.
Bouncing back from a potential bankruptcy in the 1990s, Marvel’s fortunes have truly changed. However, is this enough to consider the brand as one of the biggest in the industry at the moment? Marvel Editor-in-Chief, C.B. Cebulski along with Chief Creative Officer Joe Queseda had to address this uncertainty during the recent panel hosted by the duo at South By Southwest. The panel, tagged “Marvel: From Comics To Screens”, had Bleeding Cool mooting that Quesada and Cebulski were only trying to “make a case” that comic books still had some relevance, even in the face of a drop in sales.
“If less people are buying comics and the direct market is on the verge of collapse, then why should a megacorp like Disney continue to bother publishing them at all, especially when they can make far more money mining the intellectual properties for other mediums? Well, perhaps that’s why Quesada and Cebulski plan to make the case that none of those things would be possible without the comics,” Bleeding Cool’s Jude Terror wrote.
Therefore, comics must continue to be published even if they add little value to the budget on their own simply because they provide the genetic material to make actual profits elsewhere.
While this appears to be a hot topic for discussion, the fact remains that it is an opinion – one on a news post. This was, however, not enough to deter other sites from taking advantage of the situation, with many of them providing clickbait and switch articles that had most sites postulating the end of the Marvel in comic books, and the possible closing down of the renowned New York offices known for releasing several comic books weekly.
The social media was not left out of the frenzy, and it took a tweet from Joe Quesada to correct all uncertainties surrounding the situation. Find the tweet below:
“Must be a slow news day. Ladies and gents I give you the dumbest comics conspiracy of the week. https://t.co/ZGpx4EuWKK
Sometimes a panel is just a panel.”
— JoeQuesada (@JoeQuesada) March 2, 2019
Now the records have been set straight with these revelations. Considering that it is practically impossible to put a specific figure on sales of comic books, it is understandable why the uncertainties were flying around. It all depends on the intentions and the conviction of the source of such news and analyses.
Perhaps, the data appears impenetrable, especially with the recent thriving of the digital comic book series over the physical versions. But, it is clear that these art forms are still people’s favorites. The numbers do not in any way suggest a drop in the consumption of digital or printed media – a reassurance that Marvel and other comic publishers will enjoy a long-term relevance.